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Paul Gillin

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics.

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Case Studies Case Study Studies BtoB 50
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How Much Should You Pay For Content?

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Published samples won’t do you any good. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Try posting your needs and what you’ll pay and see who responds. Final Note: Be Reasonable.

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BtoB Burn Rate Blogger Sample 50
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