article thumbnail

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. We plan on having some analysis on this report in the coming weeks. ” View the full report. Optify B2B Lead Generation Report.

article thumbnail

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. BtoBmagazine – BtoB Online – The resource for # marketing strategists. NealSchaffer - Neal Schaffer – Trilingual Social Media Strategy Consultant, Coach, Keynote Speaker, Author Maximizing LinkedIn for Sales & Social Media Marketing. Irvine, CA.

Twitter 100
article thumbnail

B2B Marketers Need to Get on Board with Social Media… NOW!

Adobe Experience Cloud Blog

Also, as Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them. to online publications dedicated to the practice like BtoB Online can testify. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

article thumbnail

B2B Aware: This Week in B2B Marketing-Socialize, Mobilize & Familiarize

MLT Creative

Marketo/Modern B2B blogs. 5 B2B social media questions to ask about LinkedIn Answers. B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature.

article thumbnail

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. Think big, start small, move quickly!

article thumbnail

A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing

Adobe Experience Cloud Blog

At Marketo, we created a community on our website specifically for customers to express their successes and concerns. Finally, local meet-ups that I find online via LinkedIn Groups, through Twitter, or on Meetup.com have been a great way for me to learn about areas of marketing that my education didn’t cover. .

Class 48