Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Here’s a round up of what I’ve been scribbling about elsewhere of later. Social is the Future of Search (Profitecture Blog). Photo credit: Scott Beale). A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JULY 15, 2011

The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. 27 of the PDF). Why spend time and money influencing the media if you can become the media instead?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. Original here.

Work Management 50

Work Management BtoB Marketing Management Vendors 50