BtoB Generation Magazine SMB 
The ROI Guy
JANUARY 20, 2011
Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.
The ROI Guy
MAY 6, 2010
. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&# Latest Research.
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The ROI Guy
OCTOBER 22, 2010
Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Surprisingly least effective, considering the growing budgets and efforts put forth in new channels, awareness is less often generated via social media, blogs and banner advertising. Latest Research. Let the Good Times Roll?
The ROI Guy
JANUARY 17, 2011
The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Alinean recognized by BtoB Magazine’s as one of To. One could argue both are right.
The ROI Guy
NOVEMBER 8, 2006
Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Can Sarbanes-Oxley compliance generate any busines. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.
The ROI Guy
SEPTEMBER 4, 2007
Drive a 670%+ Return on Investment (ROI) Examining server virtualization projects in general we find that the benefits are significant: 1. On average, generates double the ROI of other comparable IT infrastructure projects, 400 to 800% risk adjusted ROIs vs. 200-400% for most infrastructure projects 2. Latest Research.
The ROI Guy
NOVEMBER 8, 2006
Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Can Sarbanes-Oxley compliance generate any busines. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.
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