Remove BtoB Remove Direct Marketing Remove Document Remove Public Relations
article thumbnail

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120
article thumbnail

B2B Lead Generation Blog: Podcast: Sales and Marketing the Six Sigma Way

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Where do Your Email Newsletters go?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But closed-loop marketing isnt software. Good collaboration and a well documented process (that works manually) must exist first.

article thumbnail

B2B Lead Generation Blog: New PDF Tracking Gives Us Pause

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In response, marketers have allowed free downloads but, added registration forms inside their PDFs. New PDF Tracking Gives Us Pause.

article thumbnail

B2B Lead Generation Blog: Process Mapping is an essential step to measuring Lead generation ROI

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Develop a strategic lead generation and growth plan between sales and marketing.

article thumbnail

B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.;