markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." " How do you feel about this conclusion?

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image. Therefore, it is essential that marketers understand how to impact this outcome.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

markempa

MARCH 30, 2005

When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. They have it wrong. " Read my post on defending thought leadeship.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Why does this work? they need you.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

JUNE 14, 2007

John concludes, "The result is that there are fewer pundits and thought leaders writing about B2B marketing, resulting in fewer links to those early adopters who do write about business marketing techniques. There are simply more consumer buyers than business buyers. Blogs, podcasts, WOM, etc.) B2B is more complex.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120