Martech

DECEMBER 7, 2023

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Please take this short survey so we can have your input on the state of martech salaries and careers.

Paid Content 71

Paid Content Acquisitions Cost per Acquisition Marketing AI 71

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you.

Marketing Attribution 95

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 95

B2B Marketing Traction

JUNE 10, 2010

I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. She explained that as a CPA she is bound by the AICPA’ s Code of Professional Conduct. – ethics.

Ethics 100

Ethics Consulting CPA Cost per Acquisition 100

Bannerflow

MAY 2, 2019

Ad networks act as brokers, buying unsold ad inventory (ad spaces) – packaging websites together based on target audiences – and then selling these to advertisers. These campaigns are usually measured by cost-per-acquisition (CPA) and click-through-rates (CTR). However, be careful selecting an ad network.

Display 40

Display Advertisements Advertising Cost per Acquisition 40

Martech Advisor

OCTOBER 17, 2019

You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Cost-per-acquisition (CPA). An ad network is a technology platform that mediates the sales of ad inventory between publishers and advertisers. Viewable CPM (vCPM).

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Marketing Craftmanship

APRIL 17, 2011

If motivated, you can learn as much as your CPA knows about arcane tax laws, as much as your lawyer knows about divorce agreements, or as much as your real estate broker knows about mortgage lending. As the client, would you prefer to be schmoozed by your CPA, or to have him increase your tax refund by $1,500?

Transparency 100

Transparency CPA Cost per Acquisition Ad brokers 100