The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

ANNUITAS

OCTOBER 26, 2020

Change our new logo sales motion – no longer relying on in person events, face-to-face white-board sessions and dinner conversations. Marketing is shifting to being less about broadcast and more about narrowcast. Double down on customer success – as their success is our success! Reforecast! And reforecast! and the list goes on!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Choozle

JANUARY 23, 2024

Personally, it was interesting for me to hear the widespread optimism around what 2024 has in store. The event featured AI chatbots for diverse uses, from cars and bikes to smart TVs and personal devices. Nearly everyone I spoke with is looking at much better growth in 2024 than we saw last year.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Yet, as our friend Jason Falls talked about in the book and I thought was really interesting, in many cases success on the social web isn’t so much about breadth in broadcasting, but about narrow casting. I think in many ways the social web really amplifies personality.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

Email personalization. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145