The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. Yet, as our friend Jason Falls talked about in the book and I thought was really interesting, in many cases success on the social web isn’t so much about breadth in broadcasting, but about narrow casting. I think in many ways the social web really amplifies personality.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

Email personalization. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145