Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Content Marketing Institute

OCTOBER 2, 2018

Until its merger with Chilean LAN Airlines in 2016, Brazil’s TAM Airlines published an in-flight magazine – TAM Nas Nuvens (In the Clouds). The comics attracted a hugely positive response from people living with IBD as well as significant attention from broadcast, consumer and medical media.

Storytelling 93

Storytelling Brand Identity Branding Advertising Agencies 93

Hubspot

MAY 2, 2014

Newcastle even released the storyboards and the footage of the focus groups that would have been, for the campaign that never was. FootifyFM culminated in a live broadcast of the 2013 AFL Grand Final in Australia''s 10 most popular languages. Facebook Stats. million impressions. million engagements. million video views.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

B2B Marketing Zone Posts

NOVEMBER 2, 2010

New Editorial Rules Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. Focus Group (5). So he did something about it.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Biznology

OCTOBER 10, 2017

The ads for PepsiMax by BBDO Düsseldorf were focus-grouped to a very specific European sports demographic. Allure , USA Today , US Magazine , NPR , WNEP , and so many others — even Snopes ! ” Apparently the sporty people of Düsseldorf prefer the darkest humor imaginable. Okay, they’re monsters.

Paid Search Agency 188

Paid Search Agency Facebook Twitter Ads 188

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands. They don't just broadcast.

Twitter 148

Twitter CRM Business Paid Search Agency 148