Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

B2B Marketing Zone Posts

NOVEMBER 2, 2010

New Editorial Rules Nod to Content Marketing , October 22, 2010 In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. Online Marketing (52). Focus Group (5).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. These comments were definitely directed toward B2C marketers. They don't just broadcast. link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147