Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively. CTV and cross channel ad surge.

Advertising Agencies 118

Advertising Agencies Advertising Channels Advertisements Advertising 118

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. Image Source: Gartner, Inc. The Gartner survey was conducted from March through May of this year.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos.

Paid Content 82

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 82

Webbiquity

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. 88% of B2B CMOs say their C-suite peers turn to them for data and insight needed to strategize and plan, and 78% agree that marketing’s influence on corporate strategy is greater today than it was just two years ago. ( adults 18-24 years old than any cable network.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40