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Livestreaming for Marketing: Is It the Right Tactic for Your Brand?

Content Standard

“Due to the nature of our business, the visual is really important to our customers in deciding whether a particular style of shoes would be right for their feet.” “We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala. Instagram Live.

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How to use Zoom Podtrak?

Valasys

This concept has evoked the interest of many businesses, who see podcasts as one of the prominent marketing channels. This format for content production is growing as brands now realize the value that it brings to the business. . Podcasts have become very mainstream and this helps the business to get more recognition in the market.

SME 40
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SME marketing channel preferences revealed

Savanta

billion business on the back of them. SMEs are a potentially significant opportunity for many B2B marketers then, but how best to open a conversation? This was puzzling me so I asked 450 buyers of B2B services within SMEs to imagine a prospective supplier wanted to engage with them. Differences by SME size. There are 1.3

SME 120
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Best Practices for Today’s Virtual Events

thePoint

One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. A virtual session presented by a SME is a gold mine. Writing is the easy part if you have the actual content knowledge.

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14 Things I Think I Think About Social Media

Convince & Convert

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The reviews business will be transformed by geo-location. Is social media the best means to broadcast a message? * Stelzner on Vimeo.

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Improving Family Life, One Blog Post at a Time

Convince & Convert

Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. “Content marketing without social is, frankly, stupid because that’s just broadcasting.” That means that embracing content marketing is just a slight paradigm shift, whereas embracing social media requires you to act differently as a business.

SME 124
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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. 3) B2B Marketing Awards.