Chris Koch

MAY 30, 2014

When we absolutely need to see live network broadcasts – my wife and daughter insisted on seeing the Oscars live, for example – I plug in a set of Radio Shack digital bunny ears to turn our big screen back into a TV for a few hours.). cities watch live broadcasts on Internet-connected devices and store shows in the cloud to watch later.

Cable 100

Cable Television marketing Broadcasting Copyright 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

APRIL 3, 2014

Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. . Web/mobile content. Fan bases aren’t just becoming more global – they’re also becoming more mobile.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

AUGUST 5, 2011

The B2B pages I’ve seen on Facebook are broadcast focused. If the only way to get people interested in your content is by giving them stuff instead of wisdom, how are you supposed to sustain that connection over the long term? Conversation is banal or non-existent.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

DECEMBER 18, 2009

Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. What’s really different with social media? The End of Control. The biggest difference between social media marketing and other forms of marketing is control. Social media is different.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

JUNE 25, 2009

That’s very different from our traditional marketing campaigns and programs, which are based in unilaterally developed messages that are broadcast—and then abandoned to fend for themselves. Social media is, by definition, two-way.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100