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B2B Reads: Patience & Urgency, Business Agility, and Brand Storytelling

Heinz Marketing

How to Leverage Buyer Intent to Maximize Marketing Campaigns. The use of intent data, helps marketers understand the behavioral patterns of customers both potential and actual. Brand Storytelling Is A Competitive Advantage. Thank you for the great read, Richard Conn. The you for the great read, Flori Needle.

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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Julie Preiss, CMO of Appgate takes the hot seat.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. WordPress is my foundational platform for storytelling. MarTech Tools That Drive Intent Data. Jeff Aldorisio, Director of Digital Marketing at BlueVoyant.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. In short, investing in intent data yields more robust marketing performance.

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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Connect with your brand elsewhere? This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Finally, to engage the evolving B2B buyer in the dynamic landscape of the B2B demand generation future , businesses should adapt strategies, offer personalized experiences, transparent content, and grasp the modern buyer’s digital journey. In short, investing in intent data yields more robust marketing performance.

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Top 13 B2B Content Marketing Trends To Watch In 2024

SalesIntel

When you provide solutions and helpful information, you can identify the interest of other potential customers looking for answers, ultimately leading to more engagement and interaction with your brand. You can also leverage buyer intent data to create content focusing on what your potential customers want to read, listen to, or watch.