ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is branding, such as blogging and YouTube.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 12, 2013

Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle. The 7 Biggest Misconceptions of Successful B2B Marketing.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

MAY 14, 2013

Due to technical difficulties only one side of the video will display.). Social Selling & Personal Branding. Michael also recommends that every professional look at personal branding. As this trend continues it becomes more important to create your own personal brand. The Battle for Customer Attention.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

MAY 7, 2013

There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. A business which has the skill to predict the future behavior of buyers will be able to anticipate the solutions, new sales approaches and brand messages they will need. Don''t Treat Your Leads Like Buyers.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

NOVEMBER 8, 2012

Click to start video at this point — I comment on the welcome sense of transparency her blog and website display, and Linda discusses her approach to sharing ideas and content: “When I do a blog, I don’t look at it in any way, shape or form as an avenue to pitch. They’re looking to learn and to get ideas.”.

Demand 120

Demand RFP Work Management Buying Cycle 120