Remove Books Remove Privacy Protection Remove Transparency Remove Validation
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

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Building Trust Requires Innovation

Customer Experience Matrix

I picked up a book on trust the other day (haven’t gotten past the introduction, so can’t say yet whether I’d recommend it) that seems to argue the problem of trust is different today because trust was traditionally based on central authority but authority itself has largely collapsed. Of course, many activities are not so easily verified.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In the professional services, expertise is your product and experience is validation. This new generation grew up online and with social media, so they search for expertise, validate referrals and use technology differently than their predecessors. Let’s get started. A Professional Services Website that Works.