B2B Memes

FEBRUARY 28, 2012

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Likewise, the price might not return to the regular $2.99 cover price. cover price.

Amazon 100

Amazon Pricing Price Buy 100

B2B Memes

JANUARY 12, 2012

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If you just can’t wait to buy a copy at the bargain price of $2.99, click here now. And if you’re a social-media maven, you may not need this book, but you probably know someone who does.

Media 100

Media Public Relations Social Media Training 100

B2B Memes

JANUARY 31, 2012

Thanks to e-book and print-on-demand technology, the risks are low and the potential for rewards—though not perhaps of the kind you’d expect—high. As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100