PathFactory

JULY 18, 2022

You’re dropped off at the front door of an enormous reference library where the books aren’t sorted by topic, they’re just organized chronologically by the date they were published. You look up and down at the stacks of books… How could you ever get your research done? Imagine you’re a student researching for your thesis.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Like it or not, what Andrew McAfee predicted in 2006 in his book, Enterprise 2.0,

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Heinz Marketing

JULY 2, 2018

Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category. I mean, 10-15 years ago, there was a handful of people like the Forrester’s and Gartner’s of the world.

Account Based Marketing 45

Account Based Marketing Peer-to-peer DemandBase Forrester 45

Terminus

SEPTEMBER 25, 2017

Consider the oft-quoted statistic from Gartner Group that 80% of a business’ profits over time come from just 20% of their customers. Account-based website personalization. Get more resources for planning, orchestrating, and measuring your ABM campaigns in our e-book the Blueprint to Account-Based Marketing Campaigns.

Account Based Marketing 20

Account Based Marketing ABM Template Cross-Selling 20

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111