WriteSpark

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E-books: More Than a New Marcom Fashion

WriteSpark

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. E-book Advantages. Facebook, Twitter).

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. by Sylvia Montgomery.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. by Sylvia Montgomery.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Different project types simply have differing needs for a writer's knowledge, skill, and focus.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Different project types simply have differing needs for a writer''s knowledge, skill, and focus.