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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. In that case, your sales enterprise CRM sales person will likely waste time talking to that prospect. Probably not.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

– discussions about Content Marketing are shifting beyond “what is content marketing,” and tips about how to write blog posts, to dialogs about how to actually manage content marketing. Manticore Technology, Marketo, Eloqua, to name a few). ” But, they don’t have content budgets.

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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., As we like to say, “Personality is the missing ingredient in B2B marketing.&# b2bmarketing

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Patsi Krakoff's blog Writing on the Web. Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Tom Pick's blog Webbiquity.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ).

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.