The Truth About Intent Data
Rev
MAY 21, 2018
What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. And those ads are specific to the person who did the search. The Google advantage is speed and relevance. Probably not.
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