Webbiquity
AUGUST 12, 2012
In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” It’s not about sales.
Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! But they’re just that: tools.
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Webbiquity
AUGUST 18, 2020
Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.
Webbiquity
JUNE 14, 2011
Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Buy his new book ! Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.
Webbiquity
JUNE 30, 2011
books from Amazon, coffee from Starbucks, electronics from Best Buy), there are many products and services that purchased from individuals, even though there may be large company behind them. Third, while you can certainly buy many types of products from companies (e.g.
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