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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script | B2B

While I dutifully watched (suffered through) all of the Harry Potter movies – that story doesn’t even come close to Star Wars in my book. The long version of his comedy routine is embedded below and the good stuff starts at 1:35 – and here’s a link to the Shorts version on YouTube if you just want to get it. Of course, I was floored.

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

Think about the audience that you’re trying to target, that specific audience, the customer that you want, and try to identify your sweet spot to figure out what stories you’re going to tell. You don’t have to publish on every one of the available platforms. The sweet spot.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They published the eBook as web pages, in addition to the download. Ardath Albee's Tip.

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Fill in your entire social media timeline backlog

Biznology

If you consider it as scrap-booking or doing an historical retrospective of your company’s culture of history, it’ll make much more sense. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is. How to start?

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) E-Mail (Required, not published ). Book Review. while dramatically improving customer satisfaction.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

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6 Ways to Get Results from Your Video Marketing in 2021

Vidyard

Rather, every single one of them had reimagined what’s possible in a virtual event,” noted David Meerman Scott, judge of the Virtual Event Category and co-author of the book, Stand-out Virtual Events: How to Create an Experience that Your Audience Will Love. And authenticity doesn’t have to be saved for your customer-facing programs.