Marketing Interactions

NOVEMBER 29, 2021

Request a No-Pitch Consult” is a different mindset than “Book a Demo” or “Contact Sales.”. Book 15 minutes to get your specific questions answered. There’s no reason company websites limit buyer’s options to contact us, book a demo, or subscribe to our blog or newsletter. Think about calls to action.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

SEPTEMBER 30, 2018

As I stated in my book, Digital Relevance, “…a process for continuous improvement will enable your marketing team to tweak and refine strategy progressively to keep your brand relevant in the face of change.”. There is much more depth in the book if you’d like to learn more about the Relevance Maturity Matrix and its stages.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JANUARY 30, 2017

Just as you can pick up a book and continue ready from where you left off, the culmination of the experiences your audience has must build momentum toward the outcome they expect and need. But the book is lost. You can go buy another copy of the book. Or, you can get over it and move on to the next book on your reading list.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Marketing Interactions

OCTOBER 24, 2021

Take them for coffee (or book a 30-minute zoom with them) and chat about a topic while recording the conversation or taking notes. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JANUARY 9, 2022

Tamsen Webster’s book, Find Your Red Thread , is based on this concept. I see it all the time when companies change their go-to-market based on quarterly themes. This doesn’t mean you have to only talk about that idea, but it does mean that what you talk about should at the least tie to it or be tangential.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

AUGUST 1, 2021

If you look at The Continuum Experience I created back around the time I wrote my second book – 6 years ago – it’s all one function. The Argument to Connect Brand and Demand. Maybe my issue with this is I’ve never considered brand and demand to be separate. Marketing is present throughout the entirety. The need for this hasn’t diminished.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

DECEMBER 26, 2016

Heck, I wrote a book about it. That only 29% of companies follow a well-established message development process for content points to why there’s a consistency gap that’s making it difficult to create fluency in the buying process from demand generation to sales enablement to conversion. And through client engagements, I also know it works.

Conversion 82

Conversion B2B Top of Funnel Stats 82