Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

JUNE 30, 2009

It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0" to "Social Media" overnight. Stay consistent, or at least emerge and grow with consistency. Stay on topic and be relevant. Stick with what you know. But maybe put a relevant twist to it.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0" to "Social Media" overnight. Stay consistent, or at least emerge and grow with consistency. Stay on topic and be relevant. Stick with what you know. But maybe put a relevant twist to it.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100