The Effective Marketer

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. You can follow any responses to this entry through the RSS 2.0

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

what to do if mommy bloggers don’t pick up our story or offer right away as we hope they will do). The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. You can follow any responses to this entry through the RSS 2.0

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. You can follow any responses to this entry through the RSS 2.0 As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt.

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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Brad is an experienced content strategist, SEO copywriter and blogger. Multiple delivery options. In the past, there weren’t many ways to deliver news. He still rides a bicycle. .

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