B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Writing on the Web

JUNE 28, 2010

An attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. Registration for a class or workshop, virtual or otherwise. Membership in a program, paid or otherwise. Blog this on Blogger. Take a poll or vote.

Template 100

Template Ning Webcast Digg 100

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Writing on the Web

JUNE 22, 2010

Here’s my definition of the sales page beast: an attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. Registration for a class or workshop, virtual or otherwise. Membership in a program, paid or otherwise.

Ning 100

Ning Class Landing Pages Copywriting 100

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124