How to ABM Like a Boss (Part 6): Measure with ABM Metrics
Engagio
JANUARY 12, 2021
These minutes should cover not only when they respond to your marketing programs but also when people interact socially, use your product, and talk with the Sales team. Social : Who follows you, shares and retweets your content, comments on your posts, and so on. No need to read through a stack of posts from a dozen bloggers.
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