Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Hinge Marketing

MAY 5, 2016

But, while they may be well known within the firm—or even among their peers—they remain largely unknown to potential clients and other influencers. In nearly all professional services firms, there are individuals who are legitimately experts in a specific area of practice. We can think of these folks as “invisible experts.”.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48