Industrial Marketing Today

SEPTEMBER 20, 2010

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). The graph below shows the impact of number of blog articles on monthly leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something.

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? The above two web analytics are not mere statistics for your webmaster.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Would love to do it after work, but I'll be writing press releases until the wee hours. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 138

Social Media Media PR Webinar Metrics 138

Convince & Convert

AUGUST 26, 2010

Thompson Social Listening and Analysis for the DIY Inclined – [link] [link] Beth Warren RT @jaybaer: Social Listening and Analysis for the DIY Inclined [link] [link] MyCrowd.ca

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). For a week-long trip, it might be the laptop.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. social media reach and usage by company.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Time to Kill the Press Release? Use Webinars for Content Acquisition , July 6, 2010. Media Plan (5). Dangerous idea, thinking too much. Optimization (90).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 30, 2010

link] [link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. link] waxgirl333 It still kills me that with all press on social media, email is still the leader by a mile. Great post!! Great post!! Great post!! Great post!! Great post!!

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks.

Twitter 145

Twitter CRM Business Paid Search Agency 145