Biznology

article thumbnail

Social media tip: People don’t like being collected

Biznology

You know how much I am obsessed with “ long-tail blogger outreach ,” right? While it’s really too easy to collect people, it’s even easier to take them for granted — and maybe there’s a tipping point. I mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born.

article thumbnail

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). Related articles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 most fascinating people in B2B marketing in 2018

Biznology

It’s practical and action-oriented, with a zillion tips on how to build sales—enhance your website, choose your key metrics, develop compelling content and more. He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Check out his new book, The Expert’s B2B Revenue Growth Playbook. Intriguing.

article thumbnail

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Be grateful (nobody is required to help you).

Class 80
article thumbnail

Covering your bases: content marketing components

Biznology

LinkedIn: Keep the focus business-driven. Go below the surface and provide steps for completing an action, useful tips for success, charts, graphs, anything that will provide value to your reader. Include quick tips that readers can use. Share your infographic with bloggers in your field to spread it around the Internet.

article thumbnail

Are You a Good Online Spokesperson For Your Company?

Biznology

Here are some tips to help you avoid the landmines while using social media to enhance your company’s reputation: Remember which hat you are wearing : With every post, you should strive to advance your company’s best interests, burnish your professional standing and add to the online dialogue.

article thumbnail

Tweet like Guy Kawasaki for Twitter success

Biznology

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. To quote Guy : Think of @ GuyKawasaki as a news feed ala CNN or the New York Times. Forget the influentials.

Twitter 80