B2B Marketing Traction

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

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How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. So, I created categories for Facebook and LinkedIn.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

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