KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. But link building is not easy. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 24, 2017

Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ). But how do you go about building these links in a way that’s going to reap the SEO value you’re looking for? Here are 4 best practices that will help guide your efforts. I don’t mean: “I loved your post today.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

APRIL 30, 2012

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

JUNE 13, 2013

For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. The intent is not to promote yourself or brand through this group, but the occasional “plug” does happen and is accepted if it’s relevant and helpful to the group. Search Engine Marketing Blog'

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

MAY 19, 2014

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. There is preparation involved in securing the conversations that make these link building tactics possible. Help them overcome this issue with a little assistance and recommendation support.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

FEBRUARY 12, 2014

Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism. Content Marketing Search Engine Marketing Blog'

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120