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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

AI-Enhanced PPC Campaigns. In a couple of years, Google’s Smart Bidding technology has gone from a curiosity that, at best, once ruffled a few feathers to something that has PPC experts rethinking how they’re spending their time. Michelle Halsey, Content Blogger and Copywriter. Definitely not. Note the emphasis on talent here.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. 2) Blogger/Blog Manager. Content samples that demonstrate writing skills.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Like you, event organizers and publishers are continually looking to expand their audience reach. Start by taking a sample of your best clients.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile web. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Brand mentions are simply mentions of your brand – linked or unlinked – that appear in published articles or other content across the web.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.