The ROI Guy

JANUARY 17, 2011

But how can you best develop and deliver these tools effectively to fight Frugalnomics? It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 10, 2011

IDC’s most recent customer experience survey of over 200 key IT decision makers confirms that business growth is indeed a priority, but also, that Frugalnomics is indeed in full effect. When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 25, 2011

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

The hard benefits are also called direct benefits as they are typically directly tied to the impact of implementing the proposed solution – a first order, cause and effect. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JULY 22, 2010

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. Content Marketing and the Forgotten Sales Professi.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. Content Marketing and the Forgotten Sales Professi. They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 5, 2010

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. Content Marketing and the Forgotten Sales Professi. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Content Marketing and the Forgotten Sales Professi. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40