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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. New TCO Calculator: EMC SMB Virtual Solutions Advi. Powered by Blogger. Your Sales & Marketing Ready to Do Business with F. Latest Research.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

Almost 77 percent of professional marketers and SMB owners that have used video marketing say that it has had a direct impact on sales. Over 50 percent of bloggers who write articles that are over 2,000 words long reported that the received stronger results for their efforts. Mobile Content Marketing and Usage Statistics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. These relationships need to live with the people who are closest to the brand and the messages. Tyler Excellent post. Baer’s [.]

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B2B marketers are stumbling in the dark

Online Marketing Institute

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. So typically what would get documented and created were the very standard type of activities that got the standard predictable type of responses. But there is no such thing. He’s wrong. 237 posts from The Drama 2.0

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Some of the numbers shown here lend themselves to the skepticism recommended in the post above, but all are documented so take `em for what they’re worth. Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization.