Remove Blogger Remove Document Remove PR Remove SMB
article thumbnail

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.

SMB 67
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B marketers are stumbling in the dark

Online Marketing Institute

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. So typically what would get documented and created were the very standard type of activities that got the standard predictable type of responses. But there is no such thing. He’s wrong. 237 posts from The Drama 2.0

article thumbnail

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Some of the numbers shown here lend themselves to the skepticism recommended in the post above, but all are documented so take `em for what they’re worth. Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization.