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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Powered by Blogger.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Disintermediation (3). Will Traditional, Social Media Blend? What’s the point? Introducing Topic Hubs.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > September 27, 2006. -->. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. The thoughts expressed herein are strictly those of the blogger. MADE IN CANADA. trust your instincts. < Hans Henrik. Stu Henshall.