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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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Next Generation Growth Marketing: The Evolution Towards Strategic Demand

ANNUITAS

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise. She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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How to Develop the Best SEO Strategy for your B2B Business

SalesIntel

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. The more you know about your target market, the more effectively you can promote your products and services to them. Start With a Buyer Persona. buyer personas).

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How to Optimize Content for Generative AI

Convert

It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. What is NAME’s competitor doing for marketing? What NAME should change in their marketing strategy? Set up your GA4 conversion tracking and A/B test your landing pages to identify better-performing conversion funnels.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). You need to meet your customers, where they are.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Trip is also an author, a speaker, and a blogger. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. The Impact of Mobile.

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