Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Reaching your target market doesn’t have to be difficult. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. Make LinkedIn your personal home page.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Don’t be persona non grata – take the time to really understand the persona of the target audience.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

OCTOBER 26, 2009

One of the best landing pages (actually targeting several different audiences, all rolled into one) that I’ve seen is for Cisco Eos software platform. It is a great way to combine storytelling with product demonstration tailored to a specific target audience. Thanks for the thoughtful post.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. But is also can be used to generate leads for your business. Blogger Relations. Will Traditional, Social Media Blend?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Your department.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40