The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SendX

OCTOBER 8, 2020

Intuitive UI, responsive templates, high deliverability. Best deliverability. Deliverability: Mailchimp has a LOT of customers (over 18 million). This doesn’t allow them the time and labour to focus on every customer's email deliverability. Mailchimp Alternative. Why Go With It. Why Avoid It. Limited integrations.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It is relegated to the bottom of the totem pole of deliverables. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JUNE 26, 2012

Work these to-do's into your daily routine to continually stay on top of deliverables, results, and the ever-changing industry. Scan through and read articles from top blogs in your RSS feed. Send a blogger or media contact an email—not a pitch—that compliments a recent article well done. 10 Daily To-Do's.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Easy to set up redirects, DKIM and SPF records for email deliverability, and all that fun stuff. Check, check, check, check, and check!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

JULY 8, 2010

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). Seth Godin predicted that RSS would kill email. As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128