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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

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effective marketer principle 4: take responsibility for decisions

The Effective Marketer

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It is relegated to the bottom of the totem pole of deliverables. As a result, your dream web redesign project comes to a screeching halt.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). Seth Godin predicted that RSS would kill email. Robert Scoble argued that email faced deletion at the hands of Web 2.0 October 2007. March 2009.

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How Have I Missed This? | 2¢ Worth

Buzz Marketing for Technology

This included tools for drilling into the participatory web and drawing out information and meaning from people’s information behaviors that may be, but are not necessarily associated with you. deliveres a ranked list of languages (English, French, German, Dutch, Italian, Spanish, Portuguese). RSS Comments. Leave a reply.

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