customer 
ViewPoint
DECEMBER 17, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.
ViewPoint
AUGUST 2, 2012
We're pleased to have Ginger Conlon join us as a guest blogger today. Ginger is editor-in-chief of Direct Marketing News. Tales of the disconnect between sales and marketing have long been told. Contact her at ginger.conlon@dmnews.com or @customeralchemy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is direct marketing, such as email, display, and PPC search.
ViewPoint
FEBRUARY 27, 2014
In other words, marketing automation doesn’t work without strategy. Marketers thought that the new CRM software would solve their customer service and customer retention problems. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.
ViewPoint
MAY 8, 2012
Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. Stopping at earning customers fleeting attention is a sure-fire losing strategy online.
Expert insights. Personalized for you.
120 
Let's personalize your content