How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
Hubspot
MAY 5, 2021
Let's say you're a food blogger who sells cookbooks. HubSpot has transitioned to thinking of the customer journey as less of a funnel and more of a flywheel — building more momentum as customers move through. Some metrics to collect are: Cost Per Acquisition (CPA). Here's how your customers' journeys can differ. Drop-Off Rate.
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