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Should You Be a Content Marketing Writer?

ClearVoice

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

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The Buyer is Always the Main Character in the B2B Sales Story

PathFactory

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Visitor data + content data = a better personalized experience.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Ardath Albee’s Marketing Interactions @ ardath421 – I see Ardath all over the place because we both share a passion for B2B Marketing and Content Marketing.

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3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

People are using social media – not just traditional media – to consume content that is relevant to them. Nowadays, brands aren’t the only ones who publish content. By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. The reason?

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License. United States License.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. We’re also using reveal API solution which enables real-time website personalization.