Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Principal-ACH Communications, Minnesota social media marketer & PR, adjunct professor, blogger, podcaster, husband, father, beer snob. Followers: 3,699.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. ExploreB2B – Explore B2B – A publishing platform for professionals. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. from one of my favorite bloggers, @ leeodden [link] | Great post!

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Heinz Marketing

MARCH 7, 2022

Sales author, speaker, influencer, super knowledgeable guy, recently published this book Sell Without Selling Out: A Guide to Success on Your Own Terms. What is the lesson here for lead generation efforts for content strategies? Because you know, Challenger talks about this, Forrester talked about this. So it’s, yeah.

Urgency Marketing 104

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 104

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). Yes, it’s the content. The content personalization spectrum.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137