Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The Forrester Wave Methodology Overview. Forrester employs a rigorous process to create a Forrester Wave. Visit madisonlogic.com for more information.

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Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

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PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

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Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

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Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

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Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. The critical needs for businesses.

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PathFactory

NOVEMBER 9, 2021

Yesterday we announced an exciting new chapter in PathFactory’s journey, with a significant new investment from private equity firm, Vertu Capital, that will accelerate our goal of becoming the world’s leading Intelligent Content Platform. Intelligent, AI-driven content and automation is the future of B2B digital marketing.

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Seismic

MARCH 15, 2021

They sought out – and found – tools that would provide some resolution to the two primary challenges in a social enablement program: Curating Content at Scale. They also know that manually curating quality content is extremely time consuming. Compliance. Manual oversight poses two primary problems. It’s a bad look.

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Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

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PureB2B

AUGUST 21, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Content as Strategy.

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Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

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PureB2B

AUGUST 21, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Content as Strategy.

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DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

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Hubspot

APRIL 14, 2016

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. A strong marketer is equipped with the content ammo they need to excel. and integrate that with relevant content from external sources (web, blogs, social, etc.)

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Heinz Marketing

JANUARY 26, 2023

It’s not only about putting out content that demonstrates your expertise in one particular topic area, but also about increasing market awareness of a core problem or opportunity. You should thoughtfully curate a content plan and strategy that will resonate with your audience. How does industry research fuel category leadership?

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Top Rank Marketing

MARCH 18, 2024

Ranking highly in SERPs will become even more important As the screenshot above indicates, SGE summaries take top billing on SERPs, above even sponsored content. With less space to list organic rankings after sponsored content, some results that would have previously been on page one will slip to page two.

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Martech

JULY 27, 2021

User-generated content can elevate brands and give them an authentic voice — and it’s not as expensive as content produced inhouse or by agencies. Curation is necessary to make sure product placement is correct, like making sure a beach brand is being used by people in the ocean, he said, offering an example. Read more here.

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PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? CX needs better content data; it needs Content Intelligence. Content is now mainstage – literally**.

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Onalytica B2B

FEBRUARY 28, 2019

Increased engagement from Influencers’ audience was also seen when influencers were ‘behaving’ like media outlets – by sharing links to content. These engagements are an indication of when influencers are replying to Media Outlets’ articles or re-posting their content both with their own opinion or without. of Content Shared.

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Vidyard

MARCH 20, 2018

Curate interesting content and resources to attract your buyers. A key component of social selling is to share valuable content, generally or with specific prospects. If you’re not offering content that’s directly relevant to your prospects, they’ll find what they’re looking for somewhere else.

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Liveintent

DECEMBER 7, 2021

For example, an agency that advises many CPG brands may partner with a publisher specializing in home & garden-related content to find overlapping audiences to improve campaign performance across publisher properties. First-party data is the data you acquire by doing business with someone.

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Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To attract, convert and retain Workday Consumers, it’s important to craft messaging, content and ads optimized for PC, search and native. Digital Nomads.

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Buzz Marketing for Technology

JULY 28, 2010

Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Related posts brought to you by Yet Another Related Posts Plugin.

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Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos? The list goes on.

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Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Have agile processes in place to adjust content in real time based on search trends and ensure we’re giving the right information and ensure all that information is indexable and crawlable. High-Quality, Trustworthy Content Crucial to SEO Success. – Christi Olson, Microsoft. .

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PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

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Zoominfo

AUGUST 12, 2018

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

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Martech

JANUARY 25, 2022

According to Forrester , 94% of B2B purchasing decisions are made by buying groups and not individuals. This approach is about continually monitoring sentiment and engagement with buying groups within your target accounts to curate marketing and sales experiences accordingly. And it impacts revenue. So what do you do?

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Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! VP Operations @KipsuExperience; Board Member @MinneStar; Curator @StartupDigest; + Tall, Dark, and Geeky. Followers: 3,699. Brett Brohl.

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Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. Forrester analyst Augie Ray made a case for this plateau on his blog recently. For the first time, the percentage of U.S. Is the bloom off the rose? How about you?

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Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025. jobs by 2025.

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seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

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Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

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PathFactory

APRIL 8, 2022

In Forrester’s 2022 Global Marketing Survey, it was reported that 49% of B2B marketing decision makers indicate that improving content targeting and personalization capabilities is their number one focus over the next 12 months. Many assume content tagging is a big undertaking, and something that can’t be done well.

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Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge Curate interesting content and resources to attract your buyers Socially surround your buyers and their sphere of influence Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help.

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Kapost

APRIL 17, 2017

Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff. B2B’s are already doing a great job with content marketing.

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KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Content Marketing 2014 Projections. Marketers Get More Savvy With Content Marketing.

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