WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource.
WriteSpark
JANUARY 18, 2011
Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource.
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WriteSpark
APRIL 9, 2013
A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. Corollary: Your marketing people will automatically dismiss anything written by your engineers.
WriteSpark
APRIL 9, 2013
A blogger will trip you up with questions about capabilities in a product that you never even knew existed. Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. Corollary: Your marketing people will automatically dismiss anything written by your engineers.
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