Lenny's Newsletter
AUGUST 29, 2023
” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. community) Try to get super -specific and super -narrow with your ICP. Art by Natalie Harney. “We did not think about ICP.
Salesforce Marketing Cloud
NOVEMBER 29, 2023
A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.
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Convince & Convert
MAY 7, 2013
Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Using the URL of the landing page (not the URL of the webinar software registration), create a different link for each of the tactics using the Google URL Builder.
Content Marketing Institute
DECEMBER 15, 2017
Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers. Because it’s not transactional (i.e.,
Convince & Convert
AUGUST 25, 2011
If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. If you miss a live version, registrants get access to the recordings for one full year. Me and my book spouse Amber Naslund are co-presenting The NOW Revolution. and are exceptional values for the money. Guy Kawasaki.
readwrite
MAY 11, 2012
I’m not married and I have no kids, so I hadn’t paid much attention to “Mommy bloggers” until i spoke at BlogWorld East in New York City last year. Because Mommy bloggers are a force. As a block, Mommy bloggers garner the careful attention of Fortune 500 companies seeking a mother’s stamp of approval for their products.
Hubspot
JUNE 20, 2018
When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter. Publish your best reviews from communities like Yelp right to your website. Host a co-marketing offer with a partner. With a Partner.
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